Kino: HALLO BETTY

SWI 2025; Director: Pierre Monnard; Cast: Sarah Spale, Martin Vischer, and others; Running time: 108 min; German language

Switzerland, 1956. Emmi Creola creates the fictional cooking icon Betty Bossi, whose purpose is to boost sales of certain food products. Emmi has to make her way in a male-dominated industry while balancing family and career.

A copywriter revolutionizes Swiss advertising.