NKD appeals to customers between the ages of 30 and 64 who buy for their families with high-quality goods at attractive prices. With their own brands, fast-changing seasonal collections and campaigns with brand stars on current trends, the NKD branches offer their customers a wide range. For example, the product range has been expanded to include fashion for teens and sports as well as hardware and home textiles. With its concept of attractive, flexible, medium-sized stores - typically between 300 and 400 square meters in size - NKD is present as a convenience store in downtown locations and shopping malls characterized by a favorable competitive position and heavily frequented by NKD customers.
