The organisers of the Saalfelden Jazz Festival can be delighted - their poster series for the 40th anniversary, which took place in August 2019, won the 34th T.A.I. WERBE GRAND PRIX 2020 in the ‘Special Jury Prize’ category.
The T.A.I. ADVERTISING GRAND PRIX is held annually in the categories of print (posters, catalogues, brochures), TV and radio commercials, websites, online & digital marketing campaigns and social media campaigns. Judging is carried out both by a specialist jury chaired by advertising expert Stefan Schmertzing (Wunderknaben agency) and - and this is what makes the T.A.I. WERBE GRAND PRIX unique - by the public. Submissions that are particularly outstanding in individual areas are honoured by the expert jury with a ‘special prize’.
The idea behind the lead subject: interaction and 40th anniversary
The theme of the 2019 Saalfelden Jazz Festival, which was developed by the Rahofer advertising agency as in previous years, was ‘Interaction’ in the anniversary year 2019. The story of the sound creatures RRRG, ZOXX, PHNU and NNMA, which emerged from the Sounds of Saalfelden in 2017, reached its dramatic climax last year. After their creation in 2017 and their encounter in 2018, the sound creatures finally began to interact with each other - creating new worlds of sound that manifested themselves in surprising ways. A metaphor for the joy of experimentation and innovation that has characterised the Saalfelden Jazz Festival for over 40 years.
