The dm assortment includes over 13,000 drugstore products from the beauty and health, baby, photo, and household categories. Supplementary ranges such as pet food, small textiles and a changing seasonal assortment round off the extensive range. The diverse range of branded goods is supplemented by 28 private labels, the dm brands. The focus on natural cosmetics and healthy nutrition is an important unique selling point in the assortment. In Austria, dm also offers a strong range of services with the dm hairdresser and cosmetics studio concept and the dm fresh food counters. Because of this diverse range and its very special philosophy, dm is also one of the most popular Austrian brands.