Can a one-week hiking holiday increase cardiorespiratory fitness? And if so, can health-psychological coaching sustainably maintain this increase? These questions were answered in the affirmative in the HICO (Hiking & coaching) study by the PM University in Salzburg. Based on this study, seven hotels in Salzburg's Pinzgau region teamed up as “Lifetime hotels” to offer their guests a sustainable holiday experience. With its height differences in the mountains, the Saalfelden Leogang region itself possesses the ideal conditions for achieving health success through physical activities. Moreover, the mountain air of Saalfelden Leogang is extremely low in allergens, germs and pollutants. The hosts of the “Lifetime hotel “take their guests under their wings in their efforts to achieve a better quality of life. Thus tests can be made to measure health values‚ or guests may participate in special active programmes. Particular emphasis is placed on the food – vital signs are improved through regional Lifetime menus. With a profound aftercare, the guest can then also put to practice at home what they have learned and thereby holistically improve their health.